When I first looked this ad, I didn't notice that the whole page is winkled except her hair. However, I looked it again, and I could see her hair part is the only no winkled in the page. This makes her hair more emphasized smoothness. It is great idea.
I found an interesting and helpful video about psychology and advertising. This cartoon is fun and help to understand about psychology and advertising. Tell people about how important interpret colors in advertising. Also, connections of feeling and how to persuade.
Mad men is TV drama series that is about advertising agency in New York in the 1960s. Mad men is interesting TV series to watch since I’m majoring in advertising. Sometimes, I could know that how to get an idea.
A lot of cute animals appear in advertising. When people watch this kind of advertisements, people say “Aww so cute! I want to watch this ad again.” Appearing cute animals could persuade consumers’ mind. Who don't like these cute animals?!
Patriotism, is it an effective tool in commercial?
At superbowl half time, the Chrysler commercial looked upon me. Clint Eastwood narrated and calm music is flowing background. In this commercial the company doesn’t describe or explain the benefit or reason why this brand is useful to customer at all. Instead it is saying about hard time when Great Recession had come and American had overcome it. Detroit, and US knocked out from financial crisis in 2008 but the commercial says it is half time and time to come together and make the movement. It appeals to the patriotism the feeling of people’s inner mind. These days the products are hard to differentiate among many competitors. But if the product does not have their own competitiveness, commercial leaned on patriotism has limit for marketing. In case of Chrysler, we can easily see the complaint about its quality on the youtube commercial.
